Narrative on a Special Place Essay Example for Free

Narrative on a Special Place Essay My love for Africa Hello everyone my name is Tulsi Amin and I attend South University at the West Palm Beach Campus in Florida. I have been to many different places in my life and in fact I have stayed in three different continents as of now. I was born in India moved to Kenya when I was two and final destination is America since the age of 10. Africa is where I consider my childhood where I learned to play with butterflies saw talking parrots and was visited by wild monkeys frequently in my courtyard. With my experiences with people in the Western world and their depiction of Africa being like the â€Å"Jungle Book† I wish I can take them all there to see the reality of this beautiful continent. I lived in Nairobi, Kenya the capital city of that country. There are no lions, tigers or giraffes on the street as I have heard many people ask me. We do have high rise buildings, malls, public transportation and homes built out of brick. Although I lived there from the age of two to eight I remember many things that are very special to me today. I remember having an aunt that lived in a town called Thompson Falls that was on the Equator and the weather was always perfect there. I used to go there many summers and go down waterfalls and see huge hippos basting in the river. I met the local tribes that are called Masais and learned to make tribal necklaces out of gemstones. Africa is a country that is full of culture and having been lived there has made me appreciate many things in life that are scarce resources that we take for granted elsewhere. When I moved to America in 1993 and started school in New Jersey I was so excited when I saw a few black students in my class. I went up to them and started speaking in Swahili and they looked at me and replied â€Å"I am sorry we are not Indian† So I told them no this is your language. All the students looked at me and said our language is English. That’s when I learned that African Americans do not speak Swahili the native language of Kenya. As I learned more about history and slavery and saw how many African Americans lost their roots to their homeland it was a rude awakening for me. I am glad that this is a rich part of my life and will always be a special place for me. Although many people got a colorful depiction of Africa and the safaris through Disney’s Lion King the real safari is even more exciting to see. I do remember traveling to other smaller towns that were on the outskirts on our way we would zebras grazing in this vast open green land. Many times we have seen giraffes, antelopes and elephants just enjoying their natural habitat. These memories and sightings are something that I will never forget. I love that country and am delighted that it is part of my life. I will love sharing these memories with my children and hoping to take them one day to see Kenya, Africa. Over the years I thought how I may make people appreciate other countries and their culture. America is known as the â€Å"melting pot† where many different cultures come to make a living yet are we so ignorant to learn about all these cultures. As a child when I attended school I was taught about all major religions and how to respect others and their beliefs. As they say education and manners are taught young and school is where this appreciation for other cultures should be taught. Modern day education needs to implement the positive aspects of the other countries such as teaching students about their culture, economy, what these countries are famous for. I learned about slavery which is a big part of part history but now it is time to teach and appreciate where the slaves came from. They left their roots so far behind that many of them do not know where they came from in Africa. We live in a modern day world where everyone around us comes from different backgrounds, values and beliefs. We all have special meaning for the places where we come from and I think we deserve for others to respect these places. There are problems everywhere but despite them when they place is special to any one of us we tend to overlook the problems. We need to have an open mind and room to explore and learn about other countries and cultures.

The Swing Behind My House :: Descriptive Essay About A Place

The Swing Behind My House Out behind my house, there is a row of fruit trees. At the end of the row, there is a small open building with a swing inside. Sitting in that swing, I can see off the top of the ridge on which my family lives. When I sit there, looking down past the rows of trees and far into the distance, I realize that the place is mine. It is important to me because it is associated with so many memories, it gives me a place to be alone, and it gives me a chance to be outside in nature. I have grown up living in the same house my whole life, and that swing has been there for as long as I can remember. I have so many memories of that place. Some of my best memories have been very recent. Before we were dating, my girlfriend and I would sit out there for long periods of time just talking. Now that place is full of memories of Karen. Even now it is comforting to sit there because it reminds me of those times. However, memories of my girlfriend are not the only memories that place holds. Growing up, I have spent time there with both friends and family. I even have memories of sitting there alone, contemplating my life's events. In fact, being alone is one of the reasons I go there so much. Having time alone is very important to me. It gives me a chance to think clearly without being interrupted. It seems as if there are now fewer and fewer places where that is possible. No one can bother me there. No one can yell at me, argue with me, or annoy me at all. I guess this place helps to keep me from going crazy. I think everyone needs some time alone. I know I do. Another wonderful quality about my spot on that swing is the fact that it is outside. It is out in the fresh air and natural light and away from technology. I never bring a cell phone or laptop there. I feel as if technology would somehow corrupt the natural beauty of the spot. I do not need to worry about telephones, cell phones, or e-mails in that spot. The beauty of nature is enough for me. It helps me to clear my mind and gives me time to reflect on what is really important in my life.

Explaining First Language Acquisition Essay

An essay explaining First Language Acquisition What is the most realistic theory that explains human being’s acquisition of their First Language? Considering the varying theories and perspective on how 1st language is learned, it is evident that no single theory can fully account for the complexity of the issue: How 1st language is learned. Based on the previous discussions and scholarly readings we had however, I am beginning to develop a conviction that Innatist theory holds the most realistic and consistent explanation among theories presented on how human beings acquire their â€Å"mother tongue†. The Innatist view also known as the Nativist pioneered by Noam Chomsky laid out an explanation that every child possesses innate knowledge of language structure (universals) to detect and reproduce his or her 1st language. (Lightbown & Spada, 2006, p. 16). According to Chomsky, we all possess Language Acquisition Device that has predestined people to use spoken language, and makes us the only beings that can use spoken language. I think this is generally true. No one can argue that human beings are the only species on earth that uses spoken language. Many researches in the past tried to incorporate and teach animals to use any kind and forms of human language but all attempts have failed. I also have observed that the rest of the perspectives (theories) offered in the module namely; connectivist, constructivist, developmentalist and cognitivist are just â€Å"rehash† or mixtures and modified versions of behaviorist and innatist view. Thus, the only two outstanding theories and have original ideas that main served as pillars in First Language acquisition are namely behaviorism and innatism. Although these two opposing theories offers great insights in learning L1, innatist’s perspective is much more comprehensive and consistent than that of the behaviorist. First, behaviorism is mechanical since neither conscious awareness nor intent is assumed to be operational in the learner. In contrast, innatism is realistic rather than mechanical since it does consider a child as an inert recipient. Furthermore, the behaviorist doesn’t include or advocate the critical period of learning, while innatism takes into account some of critical period hypotheses. Universal grammar is also true in most cases. People who didn’t undergo formal instructions or any forms of schooling still learn the complexity of their native language. Finally, I think Chomsky’s ideas explained the facts in a way that no other theories can. Acquiring language is not a normal mental problem. Everyone sees small children pick up language effortlessly. Few, however, notices what an amazing phenomenon this is. Rarely any one would expect a four-year-old to master calculus. Yet most people would not in be surprised when a four-year-old learns grammar, which is a difficult task. Children learn the rules of their native grammar by hearing a limited set of sample sentences. In addition, the limited information they receive is mathematically insufficient for them to determine grammatical principles, yet somehow they are still able to do so. Reference: Lightbown, P. M. , & Spada N. (2006). How Language are Learned: Oxford Handbooks for Language Teachers. (3rd ed. ) Oxford University Press

The Effects of World War One on French Theatre Essay

The Effects of World War One on French Theatre At the turn of the century Paris was one of the capitals of culture and art to the outside world. However, the truth of the matter was that this taboo-ridden society was being run by an aristocracy that was repressing the arts. Naturally, when World War 1 broke out, the suppressed French society finally had a release and a rebellion against order arose. WWI specifically affected the theatre of French and it’s aftermath. From the ashes of war the avant-garde theatre grew and styles such as Dadaism and Surrealism were born. It was both the climate of culture before the war and the devastation of the war that lead to the outbreak of avant-garde theatre in France. Beginning around 1890, France†¦show more content†¦In reference to Ubu Roi one historian notes that, â€Å"things are of more significance for what they lead to than for what they are.† (Hobson, p.1) On June 28th, 1914, the Belle Époque came to a halting ending when the Archduke Franz Ferdinand was assassinated in Sarajevo. Because of the new technological advances such as tanks, aircrafts, and submarines, WWI was unlike any other. However, one of the greatest weapons of war Europe had created was nationalism (Shevin-Coetzee, p.98). Nationalism is the concept where one feels that their country is superior to others, it is taking patriotism to another level, and it was fostered during the Belle Époque. In France, this patriotism was centered on the Church, so much so that the denominations banded together to enhance the patriotism. In The Great War and the French People Jean-Jacques Becker states, â€Å"We have ceased dividing ourselves into Catholics, Protest ants, Socialists and Jews. Suddenly something more basic has emerged, something all of us share: we are Frenchmen†(Shevin-Coetzee p.105). While this seems like a sentimental moment for the people of France, this was a weapon of war in the development of WWI because every country held some sort of nationalism and that was the fuel that kept the fire burning. The Great War was mainly fought through trench warfare, a brutal and retrospectivelyShow MoreRelatedCharacteristics of Drama1660 Words   |  7 PagesRestoration of the monarchy in England (1660) were intended primarily to serve the needs of a socially, politically, and aesthetically homogeneous class. At first they relied on the pre-Civil War repertoire; before long, however, they felt called upon to bring these plays into line with their more refined, French-influenced sensibilities. The themes, language, and dramaturgy of Shakespeares plays were now considered out of date, so that during the next two centuries the works of Englands greatestRead MoreSummary Of The Room And Waiting For Godot 952 Words   |  4 PagesBeckett and Harold Pinter Absurd Influences in Theatre There are a wide variety of theatrical movements that have occurred over time. One of these includes the theatre of the absurd. Theater of the absurd refers to the literary movement in drama popular throughout European countries from the 1940s to approximately 1989. A definition of the term absurdism is referred to a literary and philosophical movement that flourished after the Second World War and bears a close relationship to ExistentialismRead MoreA Closer Look At The Period Between 1930 And 19411370 Words   |  6 Pagesline of the text to find any concept or phrase that may be offensive to: †¢ Religious beliefs †¢ Public Policy †¢ Morals †¢ Monarchy Afterwards texts should go under double check in security service and each page had to be stamped to show its clearance. One of the reasons that plays did not pass censorship was that the personal opinion of the censor agent played a major role in the decision to allow performance. Usually three criteria were applied: (i)artistic value, (ii) moral value, and (iii) appropriatenessRead MoreThe Great Depression And World War II1280 Words   |  6 Pagescaptures the world as it is around him. There are also artists that create fiction to give the world and escape from reality. The medium of art that will be discussed in this essay will be film. Since the invention of Thomas Jefferson kinecto graph and the Lumiere brothers cinemtograph, films have continued to be the most popular entertainment methods in France and America. Since historical events have somewhat of an impact on the content in film, this essay will take a look at the effects of films yearsRead MoreA Brief History of the Fi lm Industry1268 Words   |  5 Pagespictures that moving in a certain way to look like a movie. The French Lumiere Brothers are the first hand of making the new modern film industry. In the beginning the films were with no technology, its lack of sound and colors, and it’s only for seconds. Then in the beginning of 1900c the narratives came to the movies and it developed to be recorded onto plastic film and shown by a movie projector on a large screen in a place called theatre or cinema. With the coming of the narratives in movies ThomasRead MoreMurder in The Cathedral1097 Words   |  4 PagesMurder in the Cathedral was one of the first successful religious plays of the 20th Century (Weintraub). This play, and many others in the time period, shows the effects of World War II and the rising political power in Germany. Murder in the Cathedral shows the struggle of one man’s obligation to religion and defying the many temptations of a political leader. Murder in the C athedral was influenced by the increasing political ideas in the time period. During this time period in Europe, the risingRead MoreThe Impact Of Technology On The Allied Victory During World War Two1693 Words   |  7 PagesHow did the development of new technology aid in the allied victory during World War Two? The Second World War (WWII) was a devastating global war that lasted from 1939 to 1945, causing struggle and suffering across much of the world’s nations. During this period, technological developments increased significantly and advancements in every field of war were emerging quickly and leaving huge impressions. New inventions and scientific principles emerged during WWII in fields such as weaponry, communicationsRead MoreAnalysis Of Samuel Beckett s Waiting For Godot Essay1767 Words   |  8 Pages Theatre is a complex art that attempts to weave stories of varying degrees of intricacies with the hope that feelings will be elicited from the audience. Samuel Beckett’s most famous work in the theatre world, however, is Waiting for Godot, the play in which, according to well-known Irish critic Vivian Mercier, â€Å"nothing happens, twice.† Beckett pioneered many different levels of groundbreaking and avant-garde theatre and had a large influence on the section of the modern idea of presentational theatreRead MoreEffects Of World War One On Europe2073 Words   |  9 PagesELA IV 4th Hour May 2, 2016 The Effects of World War One on Europe In the early twentieth century, the most powerful nations in the world were preparing for war with a heightened sense of national pride. Germany, eager to go to war, created arguably the greatest military in the world at the time. This heightened militarism in Germany had two major reactions from other world powers. The first was to build up their respective militaries in order to prepare for a war if it became necessary. The secondRead MoreViolation Of The Maxims Of Cooperative Principle7912 Words   |  32 Pagespragmatics deal with the study of meaning. The differences between the two are that semantics studies the literal meaning of the word, phrases, sentences, whereas pragmatics deals with contextual meaning. Pragmatics, which studies language in use, can be one of the most effective tools to study literature. There is a sustainable relationship between literature and pragmatics, as the former is context bound and the latter studies the language in context. Thus for the ove rall enjoyment of a literary text

Analysis Of The Movie Maria Kizito And Hotel Rwanda Essay

Maria Kizito and Hotel Rwanda are true accounts of two isolated events that took place in Rwanda during a genocide in 1994 where nearly one million innocent people lost their lives. Maria Kizito is a play that focuses mainly on the trial of a catholic nun, Maria Kizito, who was charged and found guilty of promoting and facilitating the murder of seven thousand refugees who sought shelter from Hutu extremist at a local convent (Kizito 178). Whereas Hotel Rwanda focuses on the life of Paul Rusesabagina, a Rwandan manager, and Hutu, at a Belgian-owned luxury hotel in Rwanda s capital, who saved not only himself and his family but also 1,268 refugees from the same extremist. Despite their differences in location and characters, the play and the film, both develop narratives that tell the same story about how the genocide in Rwanda is a direct result of colonization, how the international community failed to intervene, and that a plane crash ignited in what was the worst genocide after th e holocaust. Before analyzing how Maria Kizito and Hotel Rwanda depict Colonialism, it is important to first understand the history of Colonialism in Rwanda. Briefly, colonialism in Rwanda starts with the Belgians who replaced the Germans after the First World War. The Belgians sought to rule Rwanda with the least cost and the most profit, enabled the officials to demand more from the people, and they decreed that Tutsi alone should be officials. They systematically removed Hutu from positions

Diabetes Type 2 Meta Analysis - 1011 Words

Diabetes Type 2 meta-analysis Abstract Objective To compare treatment options of type2 diabetes. In reference to this a systematic review and meta-analysis of controlled trials, observation-based studies and published information was carried out in an attempt to investigate the difference of efficacy between pharmacologic treatment in Diabetes type 2, specifically the newer oral class known as the SGLT-2 Inhibitors. Research designs and methods A literature search was conducting using the keywords â€Å"Oral Type 2 Diabetes treatment options† in the domain of Pubmed, Embase, and Cochrane to find articles comparing treatment methods. The results of the literature search were utilized in conducting the research studies that had been published up†¦show more content†¦Overall it was collected that a number of type 2 diabetes drugs lowered A1C and CV risk at roughly the same degree, with the major differences noted in route of administration, side effects, and price, rather than efficacy. Most of the oral antidiabetics in question showed no difference on a 95% confidence interval in regard to reduction of all cause mortality, and cardiovascular mortality. Based on meta-analysis of these studies, it can be suggested that monotherapy with metformin is a good first line option, however other agents may prove to be similarly efficacious and appropriate for use in select patient populations as there was no notable di fference suggested in reducing cardiovascular outcomes between the drug classes. Introduction Type 2 diabetes is a major concern worldwide. Differing from type 1 diabetes that is usually diagnosed at a young age, diabetes type 2 is a type of diabetes that onsets during adulthood however the risk rises steadily in children as obesity increases. T2DM severely affects how the body metabolizes glucose: the major source of energy, and results with excess sugar in the bloodstream.1 This condition occurs where the body resists insulin effects and doesn’t produce enough insulin to manage glucose levels. Long-term complications from exposure of excess sugar in the blood affect major organs like the heart, nerve, kidney, eyes, skin, ears and can even lead to neurological conditions such as Alzheimer’s disease.1Show MoreRelatedThe Effects Of Sleep Deprivation On Insulin Resistance And Type 2 Diabetes792 Words   |  4 Pages The Effects of Sleep Deprivation on Insulin Resistance and Type 2 Diabetes A Meta-Analysis Dalal Mazraeh Saint James School of Medicine Preceptor: Maja Delibasic, M.D. ABSTRACT Sleep deprivation and sleep restriction leads to insulin resistance and the development of type 2 diabetes. To study whether shortened sleep and sleep deprivation affects insulin resistance and glucose intolerance, we developed a meta-analysis of 7 studies that research this topic. The studies included hadRead MoreWhat Factors Are Involved in the Increasing Prevalence of Type II Diabetes in Adolescents living in Sub-Saharan Africa?1279 Words   |  6 Pagesthe increasing prevalence of type II diabetes mellitus in the sub-Saharan region of Africa. - Identify the risk factors for having the disease early in life. OBJECTIVES - Assessment of the extent of the problem posed by type II diabetes. - Estimating the prevalence of type II diabetes among adolescents in Sub-Saharan Africa. - Identifying possible risk factors. - Making evidence based conclusions and recommendations for practice or further research. INTRODUCTION Diabetes mellitus is a deadly diseaseRead MoreOral Diabetic Addictions : Case Study724 Words   |  3 Pagesassessed for other parameter comparison. By comparing SGLT2 inhibitors to the other oral diabetes medications, SGLT2 inhibitors showed a lower relative risk via the statistical tests conducted in lowering cardiovascular mortality. Though some pioneer studies point to metformin as the mainstay treatment, most oral antidiabetic treatments prove similarly efficacious when collaborating studies and examining effect from a meta-analytic point of view. Based on the research, I would not make a change in recommendingRead MoreExamining Diabetes and Metabolic Traits of Mexican Americans in the AIR Registry Sample1308 Words   |  5 Pagescontributions to diabetes and metabolic traits in the AIR registry sample, which is composed of Mexican American participants who reside in the Phoenix-Arizona area. The AIR registry participants were extensively phenotyped for type 2 diabetes and metabolic syndrome measures. The prevalence of diabetes in our population was 12.3%, which was above the 8.3% of the general population [32,33]. Moreover, we observed that 34.0% of the participants were classified with pre-diabetes, which was similarRead MoreEssay On Vitamin996 Words   |  4 PagesTreatment 3: When comparing SGLT-2 inhibitors to DPP-4 inhibitors, empagliflozin was compared directly to sitagliptin as an active comparator. This study was a multicenter, randomized placebo controlled phase 3 trial that included diabetic patients with A1C levels between 7-10% who had not received other treatment in the previous 12 weeks. The objective of the study was change in baseline A1C at 24 weeks, and it included 899 patients all divided equally by demographics to a placebo group, the empaglifozinRead MoreHealth and Diet: Why Magnesium is Important? Essay905 Words   |  4 PagesIntroduction Since our health is controlled by our diet, we highly need to consider the type of food we consume. Most of us shop for food that is tasty, but not necessarily healthy. Most our food today has a large amount of fat, salt, and other ingredients that can be unhealthy. How many of us consider the dark green type of food, such as spinach? Or may be nuts and soymilk that has a lot of minerals? Some of us probably do, but do we consume them in sufficient amounts? This may seem a trivialRead MoreMinority Health Disparities : Type II Diabetes1742 Words   |  7 Pages Minority Health Disparities: Type II Diabetes in African Americans Shelby Peterson HLTH 236 – 501 Jeff Guidry Texas AM University April 14, 2015 Executive Summary Type II Diabetes in African Americans is a major health disparity that is growing every day and needs to be understood more. According to the American Diabetes Association, African Americans are 1.7 times more likely to have diabetes than non-Hispanic whites (American Diabetes Association). Why is that? Scientist have been extensivelyRead MoreA Brief Note On Diabetes And Its Effects1729 Words   |  7 PagesWhat is diabetes Diabetes is a disorder in which our body does not process food for use as energy. Whenever we eat food, it is turned into glucose or sugar for our bodies to use for energy. The main organ that makes the hormone called insulin that helps the glucose get into our bodies properly, is the pancreas, which lies near the stomach. When you develop diabetes, that means your body is not making enough insulin or cannot use its own insulin as it should. When that happens, it causes sugarRead MoreSelf-Care of Patients with Newly Diagnosed Type-2 Diabetes Mellitus1152 Words   |  5 Pageswith newly diagnosed type-2 diabetes mellitus. The related literature is presented under the following sub headings. Section A:Literature related to various aspects of type-2 diabetes mellitus. Section B:Literature related to self-management skills of patients with type-2 diabetes mellitus. Section C: Reviews related to effectiveness of diabetes education on newly diagnosed patients with type-2 diabetes mellitus. SECTION A: LITERATURE RELATED TO TYPE-2 DIABETES MELLITUS Diabetes is a metabolic diseaseRead MoreType 2 Diabetes Mellitus, A State Of Relative Insulin Deficiency Essay1611 Words   |  7 PagesType 2 diabetes mellitus, a state of relative insulin deficiency with underlying insulin resistance, accounts for majority of the cases of hyperglycemia worldwide. An estimated 422 million people worldwide have diabetes [1], and this number is expected to reach 592 million by the year 2035 [2]. Almost 30 million Americans (9% of the population) have diabetes, with estimated total health care costs of $245 billion due to extensive complications, primarily micro- and macrovascular pathology. Atherosclerotic

Matters Related To Consumer Satisfaction †Myassignmenthelp.Com

Question: Discuss About The Matters Related To Consumer Satisfaction? Answer: Introducation The definition that is provided in this book about marketing is about matters related to consumer satisfaction. The main aim of marketing is thereby to fulfil the needs of the consumers by providing top quality service. According to the definition, event marketing is an important process, where potential customers are attracted using different parameters like pricing and product specifications. The definition of this book has also provided the importance of marketing, which is needed to implement decision related to business planning and target market. The different processes that are involved in marketing are also defined. In order to better define marketing event, it is essential to understand and define the needs of the target market. It is also important to implement tools of marketing, which will help in the process of understanding the external and internal environment of the target market (Hollensen 2015). It is also important to define the importance of marketing communication in order to implement in practice. It is essential for an event manager to divide our segment the target market in order to better understand the customer needs of individual groups. It is important to mention in the context that the demand of the customer vary in independent groups due to various parameters including Geographic and demographic elements (Weinstein and Pohlman 2015). This allows the event manager to fulfil the specific needs of every group of society and it is beneficial for the company in the long run for meeting up the advantages. This can also help in the process of strategy making of the business. One of the major advantages of market segmentation that is practised by the event manager is that it can help to reduce the cost of marketing as the company target a specific group of customer when promoting any particular product. It is also possible to deal with the challenges related to event marketing research that is done with the help of collecting relevant data. Hence it is possible for the marketing researchers to of event management to focus upon any particular group while conducting investigation about any particular product (Foxall 2014). In case of targeting audience for an event management, the organisation can segment the market depending upon the type of the programs. For example, for an event related to the pop and rock music, the organiser will target to invite people of younger generation who are mainly interested in pop and rock music. Following are the main factors that Motivates audience to attend community festival: Principles related to relationship among the target audience are maintained with the help of wide range of festival among stakeholders. With the help of festival event it is possible or business organisation to understand the demand of the target group of audience and thereby able to implement important marketing decisions and most of the audience. Help of festival events it is possible for the event manager to properly communicate with the target group of audience and deliver important relevant messages. The demand of the customers can also be understood with the help of various events. Finally it is also possible to understand the importance of market segmentation in analysing the external environment of marketing. It is important to focus upon these motives as it can help the event manager to enhance their ability in the process of making marketing plan. The major steps involved in the consumer decision process are the need to recognise and identify the causes of consumer demand (Mller and Parvinen 2015). Finding out the need of the customer is the primary and stone of evaluating consumer decision making process. In the subsequent step it is important to search and gather relevant information with the help of marketing research. This can help to evaluate the positive and negative aspects. The consumers use various parameters to judge the quality of the products. In many cases, the consumers consider and evaluate the alternative products which are available in the market (Hutchinson et al. 2015). In the subsequent step, after considering all alternatives the consumer purchases the products. In the final step, after purchasing a product or service consumer makes post-purchase evaluation. The consumer expresses their opinion about their experience in purchasing of a product. Reference Foxall, G., 2014. Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Hutchinson, K., Donnell, L.V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME retailers: the impact upon marketing management. European Journal of Marketing, 49(3/4), pp.467-490. Mller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management. Industrial Marketing Management, 45, pp.3-11. Weinstein, A. and Pohlman, R.A., 2015. Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer, Cham.