Matters Related To Consumer Satisfaction †Myassignmenthelp.Com

Question: Discuss About The Matters Related To Consumer Satisfaction? Answer: Introducation The definition that is provided in this book about marketing is about matters related to consumer satisfaction. The main aim of marketing is thereby to fulfil the needs of the consumers by providing top quality service. According to the definition, event marketing is an important process, where potential customers are attracted using different parameters like pricing and product specifications. The definition of this book has also provided the importance of marketing, which is needed to implement decision related to business planning and target market. The different processes that are involved in marketing are also defined. In order to better define marketing event, it is essential to understand and define the needs of the target market. It is also important to implement tools of marketing, which will help in the process of understanding the external and internal environment of the target market (Hollensen 2015). It is also important to define the importance of marketing communication in order to implement in practice. It is essential for an event manager to divide our segment the target market in order to better understand the customer needs of individual groups. It is important to mention in the context that the demand of the customer vary in independent groups due to various parameters including Geographic and demographic elements (Weinstein and Pohlman 2015). This allows the event manager to fulfil the specific needs of every group of society and it is beneficial for the company in the long run for meeting up the advantages. This can also help in the process of strategy making of the business. One of the major advantages of market segmentation that is practised by the event manager is that it can help to reduce the cost of marketing as the company target a specific group of customer when promoting any particular product. It is also possible to deal with the challenges related to event marketing research that is done with the help of collecting relevant data. Hence it is possible for the marketing researchers to of event management to focus upon any particular group while conducting investigation about any particular product (Foxall 2014). In case of targeting audience for an event management, the organisation can segment the market depending upon the type of the programs. For example, for an event related to the pop and rock music, the organiser will target to invite people of younger generation who are mainly interested in pop and rock music. Following are the main factors that Motivates audience to attend community festival: Principles related to relationship among the target audience are maintained with the help of wide range of festival among stakeholders. With the help of festival event it is possible or business organisation to understand the demand of the target group of audience and thereby able to implement important marketing decisions and most of the audience. Help of festival events it is possible for the event manager to properly communicate with the target group of audience and deliver important relevant messages. The demand of the customers can also be understood with the help of various events. Finally it is also possible to understand the importance of market segmentation in analysing the external environment of marketing. It is important to focus upon these motives as it can help the event manager to enhance their ability in the process of making marketing plan. The major steps involved in the consumer decision process are the need to recognise and identify the causes of consumer demand (Mller and Parvinen 2015). Finding out the need of the customer is the primary and stone of evaluating consumer decision making process. In the subsequent step it is important to search and gather relevant information with the help of marketing research. This can help to evaluate the positive and negative aspects. The consumers use various parameters to judge the quality of the products. In many cases, the consumers consider and evaluate the alternative products which are available in the market (Hutchinson et al. 2015). In the subsequent step, after considering all alternatives the consumer purchases the products. In the final step, after purchasing a product or service consumer makes post-purchase evaluation. The consumer expresses their opinion about their experience in purchasing of a product. Reference Foxall, G., 2014. Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Hutchinson, K., Donnell, L.V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME retailers: the impact upon marketing management. European Journal of Marketing, 49(3/4), pp.467-490. Mller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management. Industrial Marketing Management, 45, pp.3-11. Weinstein, A. and Pohlman, R.A., 2015. Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer, Cham.